About

Willow Power

Founder & CEO

Building something bigger than just clothing.

I created Conscious Choice Apparel for those who choose discipline, growth and becoming a better version of themselves – mentally and physically.

Built from discipline. Designed for Strength.

Start showing up as your stronger self

and shop our selection of high quality, luxury gym and leisure wear.

14 days return

Not the right fit? Return within 14 days hassle free.

Free shipping

On orders over $125

Newsletter sign up