SOFT LAUNCH • LIMITED RELEASE • MORE STYLES COMING SOON

Conscious Choice Apparel

Designed for those with strength to choose better.

Shop collection

apex strata crop

Women

foundation tee

Men

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Accessories

foundation slides

Footwear

SNEAK PEEK!

Discover what’s coming soon!

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And more!

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14 days return

Not the right fit? Hassle free returns within 14 days of delivery.

Free shipping

On all order of over $125